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A Changing Taste: India’s Ready-to-Eat Meals Market
India’s food landscape has witnessed notable change over recent years, especially with the rise of ready-to-eat (RTE) meals. As routines grow busier and time spent on cooking decreases, many households and individuals are turning toward prepared meal options. These products offer familiar recipes in a quick-to-serve form, becoming a practical choice for various lifestyles.
Shifting Consumer Patterns
“The shift toward ready-to-eat meals reflects changing work schedules, long commutes, and fast-paced living. Students, office-goers, and individuals living away from family often find these meals useful. Traditional Indian dishes like poha, idli, rajma, dal, biryani, and khichdi are commonly found in RTE format, showing how local taste preferences shape the category.”